Brendon Petersen

Brendon Petersen is a graduate from Ohio University that earned a Bachelor in Business Administration with 3 majors in Marketing, Business Analytics, Strategic Leadership & Management, and a Certificate in Consumer Research.

He spent his undergraduate career at Ohio University dedicating much of his time and energy to impacting others around him and creating engaging experiences as a President of the Ohio University Copeland Scholars, a Consumer Research Lead and Marketing Coordinator in the Center for Consumer Research & Analytics (CRA), a creator and leader of the OHIO Honors Mentorship Program, and as a Tour Guide for Undergraduate Admissions.

He has a strong background in Marketing Research and Data Analytics, along with Project Management and Brand Development experience from Consulting/Market Research Firms. Brendon was a Strategy Intern at JLL Design Solutions, where he developed a white paper, performing UX roadmapping, and working cross-functionally with designers and other strategists to optimize shopping experiences for Fortune 500 clients. Brendon wrapped up his undergraduate experience with the opportunity to serve as Co-President of Copeland Scholars, where he devised and implemented a growth marketing strategy to refine the brand identity, increase awareness, and enhance the program. After graduating, Brendon joined RISE, a Quad Agency as a Media Planner and has been responsible for managing multimillion-dollar media budgets across a high volume of campaigns, translating sales and performance data and research into high-impact media plans.

As a transformational leader, Brendon is always striving to continue impacting others and creating equitable and diverse opportunities.